About

Beauty As Nature Intended

Sairai Cosmetics

At our core, we believe that true beauty begins with nature and radiates from within. Our skincare philosophy is rooted in a deep respect for the environment and the powerful, regenerative properties of plant-based ingredients. We create products designed to nourish not just your skin, but your mind, too—because beauty is more than skin deep. It’s wellness in its purest form.
We use only the highest-quality, sustainably sourced ingredients to craft luxurious skincare essentials that deliver powerful results. Each formula is thoughtfully crafted to support your skin’s natural balance, enhance its vitality, and protect it from the stresses of daily life. We believe in the transformative power of plants—ingredients that work in harmony with your body to promote skin health from the inside out.
Clean beauty isn’t just about what’s left out, but also about what’s included. We meticulously vet each ingredient for quality, safety, and ethical sourcing. Our formulas are free from harmful additives like parabens, sulfates, phthalates, and synthetic fragrances. We are proud to offer products that are cruelty-free, vegan, and as gentle on the planet as they are on your skin.
While the clean beauty industry is still evolving, we are dedicated to evolving alongside it. We strive to stay ahead of the curve, continuously refining our approach to ingredients, sourcing, and formulation to ensure that we’re not only protecting your skin but also the world we all share. We aim to make conscious, informed choices that reflect our commitment to sustainability, transparency, and long-term wellness.

Sairai Innovator

Maki Inoue

After years of struggling with chemical allergies and rough skin, she became a dedicated cosmetics enthusiast, always searching for a solution. Despite trying countless products, it wasn’t until much later that she finally overcame her skin issues—and in the process, opened her own beauty salon. Listening to her clients’ concerns and witnessing the transformation in her own skin led her to question everything she once believed about beauty. She realized that the most important factor isn’t the branding or the trends, but what a product is made of. Letting go of old assumptions, she deepened her knowledge and now works daily to create high-performance vegan cosmetics under the brand [SAIRAI]. Her mission is to help women with sensitive skin enjoy makeup confidently and feel beautiful in their own skin.
She is also a certified cosmetic concierge and holds a Grade 1 certification from the Japanese Cosmetics Examination.